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Sustainability Theater Hotel Almelo

Corporate Social Responsibility

Esther Hammink, Jan Willem Holtmaat and team, along with Theaterhotel Almelo, stand as a theater and hospitality entrepreneurs of the city of Almelo and as a (business) hotel of the region amidst society. This is reflected in the sustainable relationships they establish with various target groups and institutions to relieve, support, or entertain them.
Corporate Social Responsibility and Socially Engaged Entrepreneurship are expressed in the following projects:

  • The Theater Hotel manages to fulfill its duty as a city theater every theater season with minimal subsidy support and a substantial contribution from the hotel, with love and conviction, by providing a complete and versatile theater program. In doing so, it makes an important contribution to the city's cultural offerings.

  • Years ago, Theaterhotel Almelo initiated a partnership with Theater Hof 88 to offer the Almelo audience a comprehensive and versatile theater program. It is based on the desires of the visitor and takes full responsibility as a city theater to amaze, move, and entertain the audience with as wide a range as possible.

  • Theaterhotel Almelo selflessly utilizes its own resources, space, and materials such as PR and marketing hours, halls and rooms, programming costs, technical necessities and support as well as printing and distribution of promotional materials to promote urban events like the Twentse Lente Festival, UIT in Almelo, Profronde Almelo, Nacht van Almelo, Almelo op 't Rabat, etc.

  • In the opinion of Theaterhotel's management and staff, those who selflessly work for the well-being of others should also be regularly placed "in the spotlight." The volunteers of Avedan Almelo regularly receive a selection of performances which they can attend at a reduced rate;

  • Theater hotel organizes various free events for the Almelo public whenever possible, to introduce them to the possibilities of Theater hotel as an employer, hotel, theater, restaurant, or event location. Examples of these are the Open Day, Theater Tip Evening, and the Children's Afternoon.

  • To promote and develop amateur art in Almelo and the surrounding area, Theaterhotel Almelo offers its theater hall at a specially reduced rate, including the necessary support in technology, administration, sales, service, and promotion.

  • Various initiatives from institutions such as (sports) schools, childcare centers, (sports) clubs, and associations are warmly supported wherever possible through financial assistance or providing products or resources.

  • Theaterhotel is convinced that our elderly should never be forgotten, especially not during the holidays. For more than 10 years, Theaterhotel, in collaboration with the National Elderly Fund, has been organizing an annual Christmas dinner for lonely elderly people. Elderly individuals eligible for the Christmas dinners are reached through Home Care, the Elderly Welfare Foundation, churches, the Red Cross, and the Zonnebloem.

  • People who reach a high age are somewhat less mobile and therefore visit the theater less often or not at all. And yet everyone should have access to the diverse theater offerings. Theaterhotel Almelo, together with Stichting Vier het Leven, has selected several performances where the elderly, accompanied by volunteers, can enjoy an evening out without worries or obstacles. Transportation is arranged, as well as parking spaces, wardrobe, tickets, and an intermission drink or a possible snack and drink afterward.

  • Theaterhotel Almelo holds a gold Green Key certificate. This means that Theaterhotel is conscious of nature and the environment and strives for sustainability on various fronts. In doing so, Theaterhotel examines each product and service individually, meaning that the choice of suppliers and products is based on what is best for the environment and nature.

    • We regularly organize an open day at Theaterhotel Almelo, during which we offer residents and interested parties the opportunity to get acquainted with our company, and we also show how we work both in front of and behind the scenes to run our hospitable organization as sustainably as possible.

 

In short, Theaterhotel Almelo is a company at the heart of society, with an eye for others and what affects them.